Branding

Logo Standards – Primary Usage

A logo is the foundation of any brand. Appropriate use of color and spacing are imperative. It’s important to uphold the integrity of the brand by adhering to the logo standards provided on this and other Trio resource pages.

Click on individual logo images below to download the .pdf file or on a paperclip for the .png file

Logo Standards – Background / Reversed

When a logo is used reversed out (white) on a solid colored background, or an image, the logo must only be in white and with line breaks (negative space) in between each icon section. When using the logo on top of an image, the image must be simplified, not too busy and have similar tones of color.

Click on individual logo images below to download the .pdf file or on a paperclip for the .png file

FULL LOGO ON COLORED BACKGROUND

TYPE ON COLORED BACKGROUND

ICON ON COLORED BACKGROUND

ICON ON BACKGROUND IMAGE

Logo Standards – Clearance and Sizes

Appropriate spacing around the logo should always be followed so that other design elements do not encroach on the mark. Also, in order to ensure brand clarity, each logo style has size restrictions.

FULL LOGO SPACING AND CLEARANCE

marketing_logo_600x321

LOGO SIZE RESTRICTIONS

logo_size_full
logo_size_small
logo_size_icon

Logo Standards – Tagline Usage

The tagline may be used with the logo in certain instances, but must adhere to the specific proportions, spacing, and color usage as outlined below.

FULL LOGO WITH TAGLINE – PREFERRED

FULL LOGO WITH TAGLINE – HORIZONTAL

trio-logo-full-tag-3
trio-logo-full-tag-2

LOGO WITH TAGLINE

ICON WITH TAGLINE

trio-icon-tag

Logo Standards – Inappropriate Usage

The brand integrity relies on appropriate and consistent usage of the mark, colors and typography in all situations. Below are just a few examples of inappropriate usage. In addition to referencing the standards outlined in this document, it’s imperative that you use your best judgement to determine when a logo application is not appropriate.

INVERTING LOGO COLORS & USING A ONE COLOR ICON WITHOUT THE MIDDLE BREAKAGE LINE

trio_logo_no_1
trio_logo_no_2
trio_logo_no_3
trio_logo_no_4

INVERTING LOGO COLORS & USING MORE THAN ONE COLOR WHEN ON A BACKGROUND OR USING A COMPLICATED BACKGROUND

trio_logo_no_5
trio_logo_no_6
trio_logo_no_7

USING ONE COLOR LOGOS WITHOUT THE MIDDLE BREAKAGE LINE – OR IN A DIFFERENT COLOR

trio_logo_no_8
trio_logo_no_9
trio_logo_no_10
trio_logo_no_11

CHANGING THE SIZE RELATION OR SPACING OF ANY PARTS OF THE LOGO OR SKEWING IT.

trio_logo_no_12
trio_logo_no_13
trio_logo_no_14
trio_logo_no_15